The Choice Factory: 25 behavioural biases that influence what we buy
By: Richard Shotton
4.13
Format: 202 pages, Paperback
Before you can influence decisions, you need to understand what drives them. In The Choice Factory,…
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1. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
By: Ann Handley
3.97
Format: 415 pages, Kindle Edition
Finally a go-to guide to creating and publishing the kind of content that will make your business t… read more
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- communication
- nonfiction
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2. The Undercover Economist Strikes Back: How to Run-or Ruin-an Economy
By: Tim Harford
3.44
Format: 213 pages, Hardcover
A provocative and lively exploration of the increasingly important world of macroeconomics, by the … read more
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- economics
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- audiobook
3. The Undercover Economist
By: Tim Harford
3.87
Format: 260 pages,
An economist's version of The Way Things Work, this engaging volume is part field guide to economic… read more
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- business
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4. A Little History of Economics
By: Niall Kishtainy
3.63
Format: 224 pages, Hardcover
What causes poverty? Are economic crises inevitable under capitalism? Is government intervention in… read more
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5. Buyology: Truth and Lies About Why We Buy and the New Science of Desire
By: Martin Lindstrom
4.42
Format: 216 pages, Hardcover
How much do we know about why we buy? What truly influences our decisions in today's message-clutte… read more
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6. Pre-Suasion: A Revolutionary Way to Influence and Persuade
By: Robert B. Cialdini
4.01
Format: 432 pages, Hardcover
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost … read more
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"In large measure, who we are with respect to any choice is where we are, attentionally, in the moment before the choice."-Robert B. Cialdini, Pre-Suasion: A Revolutionary Way to Influence and Persuade
"There's a critical insight in all this for those of us who want to learn to be more influential. The best persuaders become the best through pre-suasion - the process of arranging for recipients to b…"-Robert B. Cialdini, Pre-Suasion: A Revolutionary Way to Influence and Persuade
7. The Paradox of Choice: Why More Is Less
By: Barry Schwartz
3.82
Format: 295 pages, Paperback
About the Book: The Paradox of Choice In the spirit of Alvin Tofflers Future Shock, a social critiq… read more
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8. How Brands Grow: What Marketers Don't Know
By: Byron Sharp
4.48
Format: None pages, Hardcover
This book provides evidence-based answers to the key questions asked by marketers every day. Tackli… read more
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9. Decoded: The Science Behind Why We Buy
By: Phil Barden
4.07
Format: 189 pages, ebook
In this groundbreaking book Phil Barden reveals what decision science explains about people's purch… read more
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10. 23 Things They Don't Tell You About Capitalism
By: Ha-Joon Chang
3.00
Format: 136 pages,
In "23 Things They Don't Tell You About Capitalism", one of today's most iconoclastic thinkers dest… read more
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11. Hegarty on Advertising
By: None
3.73
Format: 216 pages, Hardcover
What makes a great idea? How does one best pitch to a prospective client? What effect will new tech… read more
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12. The Choice Factory: 25 behavioural biases that influence what we buy
By: Richard Shotton
4.13
Format: 202 pages, Paperback
Before you can influence decisions, you need to understand what drives them. In The Choice Factory,… read more
Want to Read $ 14.57Similar categories in Richard Shotton's The Choice Factory: 25 behavioural biases that influence what we buy book and Richard Shotton's The Choice Factory: 25 behavioural biases that influence what we buy
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- audiobook
13. Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
By: April Dunford
4.26
Format: 204 pages, Kindle Edition
You know your product is awesome—but does anybody else? Forget everything you thought you knew abou… read more
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14. Alchemy: The Surprising Power of Ideas That Don't Make Sense
By: Rory Sutherland
4.21
Format: 384 pages, Paperback
‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nich… read more
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"Many pretend to despise and belittle that which is beyond their reach."-Rory Sutherland, Alchemy: The Surprising Power of Ideas That Don't Make Sense
"Not everything that makes sense works, and not everything that works makes sense."-Rory Sutherland, Alchemy: The Surprising Power of Ideas That Don't Make Sense
"All too often, what matters is not whether an idea is true or effective, but whether it fits with the preconceptions of a dominant cabal."-Rory Sutherland, Alchemy: The Surprising Power of Ideas That Don't Make Sense
"No living creature can evolve and survive in the real world by processing information in an objective, measured and proportionate manner."-Rory Sutherland, Alchemy: The Surprising Power of Ideas That Don't Make Sense
15. Slow Productivity: The Lost Art of Accomplishment Without Burnout
By: Cal Newport
3.73
Format: 244 pages, Hardcover
Do fewer things. Work at a natural pace. Obsess over quality. From the New York Times bestsellin… read more
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"What are we really doing here?"-Cal Newport, Slow Productivity: The Lost Art of Accomplishment Without Burnout
"Wouldn’t it be nice to have a job like that where you didn’t have to worry about being productive?"-Cal Newport, Slow Productivity: The Lost Art of Accomplishment Without Burnout
"The world of cognitive work lacks coherent ideas about how our efforts should be organized and measured."-Cal Newport, Slow Productivity: The Lost Art of Accomplishment Without Burnout
"The pandemic didn’t introduce this trend so much as push its worst excesses beyond the threshold of tolerability."-Cal Newport, Slow Productivity: The Lost Art of Accomplishment Without Burnout
16. Clear Thinking: Turning Ordinary Moments into Extraordinary Results
By: Shane Parrish
4.21
Format: 284 pages, Kindle Edition
AN INSTANT NEW YORK TIMES BESTSELLERFew things will change your trajectory in life or business as m… read more
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"Our desire to feel right overpowers our desire to be right."-Shane Parrish, Clear Thinking: Turning Ordinary Moments into Extraordinary Results
"The social rewards for going with the crowd are felt long before the benefits of going against it are gained."-Shane Parrish, Clear Thinking: Turning Ordinary Moments into Extraordinary Results
"Most people go through life assuming that we’re right about everything all the time and that people who don’t see things our way are wrong. We mistake how we want the world to be with how it actually…"-Shane Parrish, Clear Thinking: Turning Ordinary Moments into Extraordinary Results
17. The Confident Mind: A Battle-Tested Guide to Unshakable Performance
By: Nate Zinsser
4.26
Format: 352 pages, Hardcover
Believe and be unshakable. The Director of West Point’s Performance Psychology Program shares th… read more
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"Confidence is a sense of certainty about your ability, which allows you to bypass conscious thought and execute unconsciously."-Nate Zinsser, The Confident Mind: A Battle-Tested Guide to Unshakable Performance
18. This is Marketing: You Can't Be Seen Until You Learn To See
By: Seth Godin
3.94
Format: 271 pages, Kindle Edition
#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to ma… read more
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19. That Little Voice In Your Head: Adjust the Code That Runs Your Brain
By: Mo Gawdat
4.06
Format: 400 pages, Paperback
To fix a machine, first you need to find out what’s wrong with it. To fix unhappiness, you need to … read more
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20. What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)
By: Melina Palmer
4.12
Format: 300 pages, Paperback
“The most important business book to come out in years.” – Michael F. Schein , author and columnist… read more
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21. Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
By: Nancy Harhut
4.38
Format: 288 pages, Paperback
National Indie Excellence Awards 2023 - Marketing & Public Relations Business Book Awards 2023 - … read more
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