Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
By: Nancy Harhut
4.38
Format: 288 pages, Paperback
National Indie Excellence Awards 2023 - Marketing & Public Relations Business Book Awards 2023 - …
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1. Practicing the Power of Now: Essential Teachings, Meditations, and Exercises From The Power of Now
By: Eckhart Tolle
4.25
Format: 142 pages, Hardcover
Eckhart Tolle is rapidly emerging as one of the world's most inspiring spiritual teachers, sharing … read more
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- nonfiction
- psychology
"All problems are illusions of the mind."-Eckhart Tolle, Practicing the Power of Now: Essential Teachings, Meditations, and Exercises From The Power of Now
"True Power is within, and it is available now."-Eckhart Tolle, Practicing the Power of Now: Essential Teachings, Meditations, and Exercises From The Power of Now
"All you realy need to do is accept this moment fully. You are then at ease in the here and now and at ease with yourself."-Eckhart Tolle, Practicing the Power of Now: Essential Teachings, Meditations, and Exercises From The Power of Now
"The moment that judgement stops through acceptance of what it is, you are free of the mind. You have made room for love, for joy, for peace."-Eckhart Tolle, Practicing the Power of Now: Essential Teachings, Meditations, and Exercises From The Power of Now
2. Hooked: How to Build Habit-Forming Products
By: Nir Eyal
4.11
Format: 256 pages, Hardcover
How do successful companies create products people can’t put down?Why do some products capture wide… read more
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- psychology
- nonfiction
- business
3. Nudge: Improving Decisions About Health, Wealth, and Happiness
By: Cass R. Sunstein , Richard H. Thaler
3.84
Format: 260 pages, Paperback
From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a r… read more
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- psychology
- nonfiction
- business
"Just as no building lacks an architecture, so no choice lacks a context."-Cass R. Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness
"As good architects know, seemingly arbitrary decisions, such as where to locate the bathrooms, will have subtle influences on how the people who use the building interact. Every trip to the bathroom …"-Cass R. Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness
4. Traction: A Startup Guide to Getting Customers
By: Gabriel Weinberg , Justin Mares
3.77
Format: 300 pages, Hardcover
Most startups end in failure. Almost every failed startup has a product. What failed startups don't… read more
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- nonfiction
- business
5. How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships
By: Leil Lowndes
3.78
Format: 112 pages, ebook
"You'll not only break the ice, you'll melt it away with your new skills."-- Larry King "The lost a… read more
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- psychology
- nonfiction
- business
6. Pre-Suasion: A Revolutionary Way to Influence and Persuade
By: Robert B. Cialdini
4.01
Format: 432 pages, Hardcover
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost … read more
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- psychology
- nonfiction
- business
"In large measure, who we are with respect to any choice is where we are, attentionally, in the moment before the choice."-Robert B. Cialdini, Pre-Suasion: A Revolutionary Way to Influence and Persuade
"There's a critical insight in all this for those of us who want to learn to be more influential. The best persuaders become the best through pre-suasion - the process of arranging for recipients to b…"-Robert B. Cialdini, Pre-Suasion: A Revolutionary Way to Influence and Persuade
7. Ogilvy on Advertising
By: David Ogilvy
3.71
Format: 272 pages, Paperback
A candid and indispensable primer on all aspects of advertising from the man Time has called "the m… read more
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- psychology
- nonfiction
- business
8. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
By: Al Ries , Jack Trout
3.54
Format: None pages, Paperback
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout--t… read more
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- nonfiction
- business
9. Tested Advertising Methods
By: John Caples , None
4.26
Format: 91 pages, Paperback
The fifth edition of this work on how to create successful advertising features new coverage on sma… read more
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10. The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
By: Robert W. Bly
3.00
Format: 31 pages, Paperback
The classic guide to copywriting, now in an entirely updated third edition This is a book for every… read more
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11. Scientific Advertising
By: Claude C. Hopkins
4.06
Format: None pages, Paperback
Scientific Advertising is an important work on advertising from the early 20th century and is still… read more
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12. Oversubscribed: How to Get People Lining Up to Do Business with You
By: Daniel Priestley
4.25
Format: None pages,
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13. Decoded: The Science Behind Why We Buy
By: Phil Barden
4.07
Format: 189 pages, ebook
In this groundbreaking book Phil Barden reveals what decision science explains about people's purch… read more
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14. Made to Stick: Why Some Ideas Survive and Others Die
By: Chip Heath , Dan Heath
4.30
Format: 256 pages,
Want to ReadSimilar categories in Chip Heath's Made to Stick: Why Some Ideas Survive and Others Die book and Nancy Harhut's Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
15. The Halbert Copywriting Method Part III: The Simple, Fast, & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads
By: None , None
4.18
Format: 578 pages,
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16. The Choice Factory: 25 behavioural biases that influence what we buy
By: Richard Shotton
4.13
Format: 202 pages, Paperback
Before you can influence decisions, you need to understand what drives them. In The Choice Factory,… read more
Want to Read $ 14.57Similar categories in Richard Shotton's The Choice Factory: 25 behavioural biases that influence what we buy book and Nancy Harhut's Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
- psychology
- nonfiction
- business
17. Magic Words
By: Jonah Berger
3.90
Format: 256 pages, Hardcover
A NEXT BIG IDEA CLUB 'MUST-READ' New York Times bestselling author Jonah Berger’s cutting-edge rese… read more
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- psychology
- nonfiction
- business
18. The Long Game: How to Be a Long-Term Thinker in a Short-Term World
By: Dorie Clark
3.71
Format: 239 pages, Kindle Edition
A Wall Street Journal Bestseller Your personal goals need a long-term strategy. It's no secret th… read more
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- psychology
- nonfiction
- business
19. This is Marketing: You Can't Be Seen Until You Learn To See
By: Seth Godin
3.94
Format: 271 pages, Kindle Edition
#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to ma… read more
Want to Read $ 13.99Similar categories in Seth Godin's This is Marketing: You Can't Be Seen Until You Learn To See book and Nancy Harhut's Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
- psychology
- nonfiction
- business
20. Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
By: Nancy Harhut
4.38
Format: 288 pages, Paperback
National Indie Excellence Awards 2023 - Marketing & Public Relations Business Book Awards 2023 - … read more
Want to Read $ 33.59Similar categories in Nancy Harhut's Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses book and Nancy Harhut's Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
- psychology
- nonfiction
- business
21. Scorecard Marketing: The four-step playbook for getting better leads and bigger profits
By: Daniel Priestley
3.71
Format: 137 pages, Kindle Edition
BUSINESS SUCCESS STARTS WITH LEAD GENERATION The first step towards gaining customers, increasing p… read more
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- nonfiction
- business
