The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
By: Jean-Noël Kapferer
4.07
Format: 512 pages, Paperback
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource …
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1. The Whole-Brain Child: 12 Revolutionary Strategies to Nurture Your Child's Developing Mind, Survive Everyday Parenting Struggles, and Help Your Family Thrive
By: Daniel J. Siegel , Tina Payne Bryson
4.44
Format: None pages, Hardcover
Your toddler throws a tantrum in the middle of a store. Your preschooler refuses to get dressed. Yo… read more
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- nonfiction
2. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success
By: Amy Morin
3.66
Format: None pages, Hardcover
Expanding on her viral post that has become an international phenomenon, a psychotherapist offers s… read more
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- nonfiction
- business
3. How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships
By: Leil Lowndes
3.78
Format: 112 pages, ebook
"You'll not only break the ice, you'll melt it away with your new skills."-- Larry King "The lost a… read more
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- nonfiction
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4. The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
By: Stephen R. Covey
3.87
Format: 144 pages,
In The 7 Habits of Highly Effective People,author Stephen R. Covey presents a holistic, integrated,… read more
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5. Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
By: Al Ries , Jack Trout
3.77
Format: None pages, Paperback
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Pos… read more
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6. Never Split the Difference: Negotiating as if Your Life Depended on It
By: Chris Voss
4.36
Format: 288 pages, Paperback
A former FBI hostage negotiator offers a new, field-tested approach to negotiating – effective in a… read more
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- business
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7. The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
By: Jean-Noël Kapferer
4.07
Format: 512 pages, Paperback
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource … read more
Want to Read $ 44.88Similar categories in Jean-Noël Kapferer's The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) book and Jean-Noël Kapferer's The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
- business
- nonfiction
- management
