The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
By: Les Binet
4.52
Format: 82 pages, Paperback
This publication is the eagerly anticipated update of Marketing in the Era of Accountability, exami…
Want to ReadIf you liked the business plot in The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies by Les Binet , here is a list of 11 books like this:
1. Good Strategy Bad Strategy: The Difference and Why It Matters
By: Richard P. Rumelt
4.13
Format: 320 pages, Unknown Binding
Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear… read more
Want to Read $ 14.99Similar categories in Richard P. Rumelt's Good Strategy Bad Strategy: The Difference and Why It Matters book and Les Binet's The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
- nonfiction
- business
2. This Is Water: Some Thoughts, Delivered on a Significant Occasion, about Living a Compassionate Life
By: David Foster Wallace
4.06
Format: None pages, Hardcover
Only once did David Foster Wallace give a public talk on his views on life, during a commencement a… read more
Want to ReadSimilar categories in David Foster Wallace's This Is Water: Some Thoughts, Delivered on a Significant Occasion, about Living a Compassionate Life book and Les Binet's The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
- nonfiction
3. Superintelligence: Paths, Dangers, Strategies
By: Nick Bostrom
3.50
Format: 192 pages, Hardcover
Superintelligence asks the questions: What happens when machines surpass humans in general intellig… read more
Want to ReadSimilar categories in Nick Bostrom's Superintelligence: Paths, Dangers, Strategies book and Les Binet's The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
- nonfiction
4. How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
By: Jenni Romaniuk , Byron Sharp
3.76
Format: 168 pages, Hardcover
Following the success of international bestseller How Brands Grow: What Marketer's Don't Knowcomes … read more
Want to ReadSimilar categories in Jenni Romaniuk's How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands book and Les Binet's The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
- nonfiction
- business
5. Ogilvy on Advertising
By: David Ogilvy
3.71
Format: 272 pages, Paperback
A candid and indispensable primer on all aspects of advertising from the man Time has called "the m… read more
Want to ReadSimilar categories in David Ogilvy's Ogilvy on Advertising book and Les Binet's The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
- nonfiction
- business
6. Playing to Win: How Strategy Really Works
By: Roger L. Martin , A.G. Lafley
4.54
Format: 380 pages, Hardcover
Are you just playing--or playing to win? Strategy is not complex. But it ishard. It's hard because … read more
Want to ReadSimilar categories in Roger L. Martin's Playing to Win: How Strategy Really Works book and Les Binet's The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
7. Principles: Life and Work
By: Jeremy Bobb , Ray Dalio
3.99
Format: None pages, Audio CD
#1 New York Times Bestseller "Significant...The book is both instructive and surprisingly moving." … read more
Want to ReadSimilar categories in Jeremy Bobb's Principles: Life and Work book and Les Binet's The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
8. How Brands Grow: What Marketers Don't Know
By: Byron Sharp
4.48
Format: None pages, Hardcover
This book provides evidence-based answers to the key questions asked by marketers every day. Tackli… read more
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9. Zag: The #1 Strategy of High-Performance Brands
By: Marty Neumeier
4.11
Format: None pages, Paperback
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows t… read more
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10. Less Than Zero
By: Bret Easton Ellis
3.27
Format: None pages, Paperback
Set in Los Angeles in the early 1980's, this coolly mesmerizing novel is a raw, powerful portrait o… read more
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11. Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
By: Al Ries , Jack Trout
3.77
Format: None pages, Paperback
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Pos… read more
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12. The Power of Geography: Ten Maps That Reveal the Future of Our World
By: Tim Marshall
4.20
Format: 360 pages, Hardcover
In this revelatory new book, Marshall explores ten regions that are set to shape global politics in… read more
Want to Read $ 11.99Similar categories in Tim Marshall's The Power of Geography: Ten Maps That Reveal the Future of Our World book and Les Binet's The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
- nonfiction
"Vietnam is an irritation for China. For centuries the two have squabbled over territory, and unfortunately for both this is the one area to the south which has a border an army can get across without…"-Tim Marshall, The Power of Geography: Ten Maps That Reveal the Future of Our World
13. Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
By: April Dunford
4.26
Format: 204 pages, Kindle Edition
You know your product is awesome—but does anybody else? Forget everything you thought you knew abou… read more
Want to Read $ 7.00Similar categories in April Dunford's Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It book and Les Binet's The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
- nonfiction
- business
14. Slow Productivity: The Lost Art of Accomplishment Without Burnout
By: Cal Newport
3.73
Format: 244 pages, Hardcover
Do fewer things. Work at a natural pace. Obsess over quality. From the New York Times bestsellin… read more
Want to Read $ 15.99Similar categories in Cal Newport's Slow Productivity: The Lost Art of Accomplishment Without Burnout book and Les Binet's The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
- nonfiction
- business
"What are we really doing here?"-Cal Newport, Slow Productivity: The Lost Art of Accomplishment Without Burnout
"Wouldn’t it be nice to have a job like that where you didn’t have to worry about being productive?"-Cal Newport, Slow Productivity: The Lost Art of Accomplishment Without Burnout
"The world of cognitive work lacks coherent ideas about how our efforts should be organized and measured."-Cal Newport, Slow Productivity: The Lost Art of Accomplishment Without Burnout
"The pandemic didn’t introduce this trend so much as push its worst excesses beyond the threshold of tolerability."-Cal Newport, Slow Productivity: The Lost Art of Accomplishment Without Burnout
15. Building a StoryBrand: Clarify Your Message So Customers Will Listen
By: Donald Miller
4.27
Format: 228 pages, Hardcover
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stori… read more
Want to Read $ 14.99Similar categories in Donald Miller's Building a StoryBrand: Clarify Your Message So Customers Will Listen book and Les Binet's The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
- nonfiction
- business
16. Building Distinctive Brand Assets
By: Jenni Romaniuk
4.30
Format: 248 pages, Hardcover
Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is es… read more
Want to Read $ 28.66Similar categories in Jenni Romaniuk's Building Distinctive Brand Assets book and Les Binet's The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
- nonfiction
- business
17. No Bullsh*t Strategy: A Founder’s Guide to Gaining Competitive Advantage with a Strategy That Actually Works
By: Alex M H Smith
4.46
Format: 154 pages, Kindle Edition
Most strategy is, let’s face it, bullsh*t. A bunch of fancy words which mean nothing at all. At be… read more
Want to Read $ 9.99Similar categories in Alex M H Smith's No Bullsh*t Strategy: A Founder’s Guide to Gaining Competitive Advantage with a Strategy That Actually Works book and Les Binet's The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
- nonfiction
- business
18. The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
By: Les Binet
4.52
Format: 82 pages, Paperback
This publication is the eagerly anticipated update of Marketing in the Era of Accountability, exami… read more
Want to ReadSimilar categories in Les Binet's The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies book and Les Binet's The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
- nonfiction
- business
19. How not to Plan: 66 ways to screw it up
By: APG Ltd
4.42
Format: 403 pages, Kindle Edition
In the sink or swim world of planners, strategists and their clients, now more than ever, there is … read more
Want to Read $ 9.99Similar categories in APG Ltd's How not to Plan: 66 ways to screw it up book and Les Binet's The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
- nonfiction
- business
20. Better Brand Health: Measures and Metrics for a How Brands Grow World
By: Jenni Romaniuk
4.30
Format: 256 pages, Hardcover
The book is about brand health tracking, one of the biggest (and most costly) sources of insights a… read more
Want to Read $ 29.95Similar categories in Jenni Romaniuk's Better Brand Health: Measures and Metrics for a How Brands Grow World book and Les Binet's The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
21. From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First
By: Helen Edwards
4.00
Format: 264 pages, Paperback
Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - pr… read more
Want to Read $ 27.99Similar categories in Helen Edwards's From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First book and Les Binet's The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
- business
