Loved: How to Market Tech Products Customers Adore
By: Martina Lauchengco
3.88
Format: None pages, ebook
In today�s hyper-competitive market, how a product is taken to market is at least as important as t…
Want to Read $ 22.00If you liked the nonfiction plot in Loved: How to Market Tech Products Customers Adore by Martina Lauchengco , here is a list of 25 books like this:
1. Hooked: How to Build Habit-Forming Products
By: Nir Eyal
4.11
Format: 256 pages, Hardcover
How do successful companies create products people can’t put down?Why do some products capture wide… read more
Want to Read $ 16.99Similar categories in Nir Eyal's Hooked: How to Build Habit-Forming Products book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- entrepreneurship
- nonfiction
- design
- buisness
- business
- technology
2. The World Atlas of Coffee: From Beans to Brewing -- Coffees Explored, Explained and Enjoyed
By: James Hoffmann
4.39
Format: 256 pages, Hardcover
Professionals and enthusiasts alike will love this beautiful book by James Hoffmann. From overviews… read more
Want to Read $ 8.99Similar categories in James Hoffmann's The World Atlas of Coffee: From Beans to Brewing -- Coffees Explored, Explained and Enjoyed book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- nonfiction
3. Good Strategy Bad Strategy: The Difference and Why It Matters
By: Richard P. Rumelt
4.13
Format: 320 pages, Unknown Binding
Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear… read more
Want to Read $ 14.99Similar categories in Richard P. Rumelt's Good Strategy Bad Strategy: The Difference and Why It Matters book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- business
- entrepreneurship
- nonfiction
- design
- buisness
- management
- leadership
4. You Can Create An Exceptional Life
By: Louise L. Hay , Cheryl Richardson
4.33
Format: 481 pages, Hardcover
For countless people, the words of Louise Hayhave served as a beacon, leading them out of the darkn… read more
Want to ReadSimilar categories in Louise L. Hay's You Can Create An Exceptional Life book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- nonfiction
5. Decisive: How to Make Better Choices in Life and Work
By: Chip Heath , Dan Heath
3.54
Format: None pages, Hardcover
The four principles that can help us to overcome our brains' natural biases to make better, more in… read more
Want to ReadSimilar categories in Chip Heath's Decisive: How to Make Better Choices in Life and Work book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- nonfiction
- business
- leadership
6. Thinking in Systems: A Primer
By: Donella H. Meadows , None
3.57
Format: None pages, Paperback
Meadows' Thinking in Systems, is a concise and crucial book offering insight for problem solving on… read more
Want to ReadSimilar categories in Donella H. Meadows's Thinking in Systems: A Primer book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
7. Playing to Win: How Strategy Really Works
By: Roger L. Martin , A.G. Lafley
4.54
Format: 380 pages, Hardcover
Are you just playing--or playing to win? Strategy is not complex. But it ishard. It's hard because … read more
Want to ReadSimilar categories in Roger L. Martin's Playing to Win: How Strategy Really Works book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
8. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
By: Ben Horowitz
3.61
Format: 8 pages, Hardcover
A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally h… read more
Want to ReadSimilar categories in Ben Horowitz's The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
9. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
By: Geoffrey A. Moore , None
3.67
Format: 272 pages, Paperback
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. C… read more
Want to ReadSimilar categories in Geoffrey A. Moore's Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
10. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
By: Dan Olsen
3.86
Format: 368 pages,
Want to ReadSimilar categories in Dan Olsen's The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
11. Build: An Unorthodox Guide to Making Things Worth Making
By: Tony Fadell
4.33
Format: 416 pages, Paperback
Written for anyone who wants to grow at work—from young grads navigating their first jobs to CEOs d… read more
Want to Read $ 21.49Similar categories in Tony Fadell's Build: An Unorthodox Guide to Making Things Worth Making book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- business
- leadership
- entrepreneurship
- nonfiction
- design
- management
- technology
12. The Cold Start Problem: How to Start and Scale Network Effects
By: Andrew Chen
4.19
Format: 386 pages, Hardcover
A venture capitalist draws on expertise developed at the premier venture capital firm, Andreessen H… read more
Want to Read $ 20.99Similar categories in Andrew Chen's The Cold Start Problem: How to Start and Scale Network Effects book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- business
- leadership
- entrepreneurship
- nonfiction
- design
- buisness
- management
- technology
13. Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
By: April Dunford
4.26
Format: 204 pages, Kindle Edition
You know your product is awesome—but does anybody else? Forget everything you thought you knew abou… read more
Want to Read $ 7.00Similar categories in April Dunford's Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- business
- entrepreneurship
- nonfiction
- design
- buisness
- management
- technology
14. Working Backwards: Insights, Stories, and Secrets from Inside Amazon
By: Colin Bryar
4.22
Format: 304 pages, Hardcover
Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best p… read more
Want to Read $ 14.99Similar categories in Colin Bryar's Working Backwards: Insights, Stories, and Secrets from Inside Amazon book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- business
- leadership
- entrepreneurship
- nonfiction
- buisness
- management
- technology
"I can say confidently that the extra time we spent slowing down to uncover the necessary truths was ultimately a faster path to a large and successful business."-Colin Bryar, Working Backwards: Insights, Stories, and Secrets from Inside Amazon
15. The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
By: Rob Fitzpatrick
4.37
Format: 138 pages, Kindle Edition
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say y… read more
Want to Read $ 9.99Similar categories in Rob Fitzpatrick's The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- business
- entrepreneurship
- nonfiction
- design
- buisness
- management
"The world’s most deadly fluff is: “I would definitely buy that."-Rob Fitzpatrick, The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
"Here’s the thing: only the market can tell if your idea is good. Everything else is just opinion."-Rob Fitzpatrick, The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
"Compliments are the fool’s gold of customer learning: shiny, distracting, and entirely worthless."-Rob Fitzpatrick, The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
"Trying to learn from customer conversations is like excavating a delicate archaeological site. The truth is down there somewhere, but it’s fragile."-Rob Fitzpatrick, The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
16. Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity
By: Frank Slootman
4.07
Format: 208 pages, ebook
Wall Street Journal, USA Today, and Publishers Weekly BestsellerThe secret to leading growth is you… read more
Want to Read $ 18.00Similar categories in Frank Slootman's Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- business
- leadership
- entrepreneurship
- nonfiction
- buisness
- management
- technology
17. Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
By: Teresa Torres
4.47
Format: 237 pages, Paperback
"If you haven't had the good fortune to be coached by a strong leader or product coach, this book c… read more
Want to Read $ 8.99Similar categories in Teresa Torres's Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- business
- leadership
- entrepreneurship
- nonfiction
- design
- management
- technology
18. Escaping the Build Trap: How Effective Product Management Creates Real Value
By: Melissa Perri
4.30
Format: 199 pages, Kindle Edition
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric pr… read more
Want to Read $ 14.70Similar categories in Melissa Perri's Escaping the Build Trap: How Effective Product Management Creates Real Value book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- business
- leadership
- entrepreneurship
- nonfiction
- design
- management
- technology
19. The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
By: Jim Kalbach
4.10
Format: 323 pages, Kindle Edition
These days, consumers have real power: they can research companies, compare ratings, and find alter… read more
Want to Read $ 25.49Similar categories in Jim Kalbach's The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- entrepreneurship
- nonfiction
- design
- business
- technology
20. Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
By: Noah Kagan
4.20
Format: 240 pages, Hardcover
The founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a si… read more
Want to Read $ 15.99Similar categories in Noah Kagan's Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- nonfiction
- entrepreneurship
- business
- buisness
21. An Elegant Puzzle: Systems of Engineering Management
By: Will Larson
4.10
Format: 289 pages, Kindle Edition
There’s a saying that people don’t leave companies, they leave managers. Management is a key part o… read more
Want to Read $ 9.99Similar categories in Will Larson's An Elegant Puzzle: Systems of Engineering Management book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- technology
- management
- nonfiction
- business
- leadership
22. The Worlds I See: Curiosity, Exploration, and Discovery at the Dawn of AI
By: Fei-Fei Li
4.39
Format: 336 pages, Hardcover
The moving memoir of a scientist coming of age as an immigrant in America who finds her calling at … read more
Want to Read $ 14.99Similar categories in Fei-Fei Li's The Worlds I See: Curiosity, Exploration, and Discovery at the Dawn of AI book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- nonfiction
- technology
23. Scaling People: Tactics for Management and Company Building
By: Claire Hughes Johnson
4.29
Format: 480 pages, Hardcover
From a Stripe and Google executive, a practical guide to company building and scaling the most impo… read more
Want to Read $ 9.99Similar categories in Claire Hughes Johnson's Scaling People: Tactics for Management and Company Building book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- business
- leadership
- entrepreneurship
- nonfiction
- buisness
- management
- technology
24. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell
By: Eric Schmidt
3.99
Format: 240 pages, Hardcover
The team behind How Google Works returns with management lessons from legendary coach and business … read more
Want to Read $ 20.99Similar categories in Eric Schmidt's Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- management
- entrepreneurship
- nonfiction
- buisness
- business
- leadership
25. Outcomes Over Output: Why customer behavior is the key metric for business success
By: Josh Seiden
4.34
Format: 88 pages, Kindle Edition
In the old days, when we made physical products, setting project goals wasn’t that hard. But in tod… read more
Want to Read $ 9.99Similar categories in Josh Seiden's Outcomes Over Output: Why customer behavior is the key metric for business success book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- business
- leadership
- entrepreneurship
- nonfiction
- design
- buisness
- management
- technology
26. Loved: How to Market Tech Products Customers Adore
By: Martina Lauchengco
3.88
Format: None pages, ebook
In today�s hyper-competitive market, how a product is taken to market is at least as important as t… read more
Want to Read $ 22.00Similar categories in Martina Lauchengco's Loved: How to Market Tech Products Customers Adore book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- business
- leadership
- entrepreneurship
- nonfiction
- design
- buisness
- management
- technology
27. The Crux: How Leaders Become Strategists
By: Richard P. Rumelt
4.16
Format: 368 pages, Hardcover
A FINANCIAL TIMES BUSINESS BOOK OF THE YEAR A revolutionary framework to turn any leader into a st… read more
Want to Read $ 19.99Similar categories in Richard P. Rumelt's The Crux: How Leaders Become Strategists book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- management
- leadership
- nonfiction
- buisness
- business
- technology
28. Jobs to be Done: Theory to Practice
By: Anthony W. Ulwick
3.73
Format: 171 pages, Kindle Edition
Why do so many innovation projects fail? What are the root causes of failure? How can they be avoid… read more
Want to Read $ 4.99Similar categories in Anthony W. Ulwick's Jobs to be Done: Theory to Practice book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- business
- entrepreneurship
- nonfiction
- design
- management
- technology
29. Product-Led Growth: How to Build a Product That Sells Itself (Product-Led Growth Series Book 1)
By: Wes Bush
4.10
Format: 238 pages, Kindle Edition
“Product-Led Growth is about helping your customers experience the ongoing value your product provi… read more
Want to Read $ 9.99Similar categories in Wes Bush's Product-Led Growth: How to Build a Product That Sells Itself (Product-Led Growth Series Book 1) book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- business
- leadership
- entrepreneurship
- nonfiction
- design
- buisness
- management
- technology
30. Strong Product People: A Complete Guide to Developing Great Product Managers
By: Petra Wille
4.32
Format: 394 pages, Kindle Edition
Are you a product leader looking for advice on how to be certain that every product manager on your… read more
Want to Read $ 9.99Similar categories in Petra Wille's Strong Product People: A Complete Guide to Developing Great Product Managers book and Martina Lauchengco's Loved: How to Market Tech Products Customers Adore
- management
- nonfiction
- business
- leadership
